I. 26/04/2017
IKEA has responded to Balenciaga’s take on the Frakta bag with a four-step guide to help customers differentiate the 40p tote from its £1,705 counterpart.
IKEA responds to Balenciaga’s take on blue bag with spot-the-difference guide
Following the news that Balenciaga has released its own take on the IKEA Frakta bag, the Swedish furniture giant has devised a guide to help customers differentiate the 40p tote from its £1,705 counterpart. The graphic was designed by IKEA’s advertising agency partner Acne for the brand’s website and social media channels.