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Ferrero used the algorithm, to generate an almost inconceivable variety of creative expression. The project combined dozens of different patterns and colors to create seven million individually unique Nutella labels.
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Earlier this year, Italian food conglomerate Ferrero used an algorithm to redesign the labels for its beloved sweetened hazelnut cocoa spread and sugar blast delivery mechanism Nutella. I know what you’re thinking: another example of data-driven “optimization” encroaching on the art of design.
